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It was back in 2008. With the world changing at the speed of light, and smart phones quickly becoming the emblem of the Millennials, we were baffled to see that “things” for babies remained ever so status quo. So we decided to challenge the convention, and set out to make a change! After all, as Mark Twain once said, “All you need in this life is ignorance and confidence, and then success is sure.” Well… we found out that isn’t exactly true. We had to learn. A lot. OUR VALUES The thing about making something is that it’s really tempting to make compromises. Whether that be cheaper material, lazy design and engineering, or just copying whatever works, none of these things will ever be meaningful to you. It just floats around the abyss of the “Good Enoughs”.. So we adopted a mantra. Whatever it is that we make, it had damn well be “Better than Good”. Cut no corners, and deliver the very best.