The name of the brand itself, R.O.C.S. (Remineralizing Oral Care Systems), precisely reflects the product’s concept. All R.O.C.S. toothpastes are medicinal and prophylactic – they strengthen the enamel, increase tooth resistance to caries, relieve and prevent inflammation of the gums, freshen the breath and give the teeth back their natural whiteness. Long-lasting tooth and gum hygiene is a trademark of R.O.C.S. products.