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Jackson Reece


Inspired for babies, by babies Based in Co Armagh, Northern Ireland, Jackson Reece has been caring for babies’ skin since 2003 and takes its name from our first two sons. We thought this was fitting, as it was them who inspired us to launch the business, after all...

Back in 1999, our first son, Jackson, was born, but at just eight months old he developed baby eczema, which only worsened when we treated it with steroid cream. We didn’t realise this thinned the skin and destroyed the immune system. We then tried baby wipes, but these didn’t help either.

Why? Well, most wipes contained alcohol, soap and other chemicals which again, stripped the skin of its natural defences and made it even more sensitive. The cloths were also bleached with chlorine, another abrasive substance.

We searched for a natural, herbal alternative, but found nothing, so we went back to using cotton wool and water. Unfortunately, this didn’t work either. A local water scientist then told us the chlorine in our water system would be just as harmful to a baby like Jackson as alcohol.

What were we to do?

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