Nature's Baby Organics is not just a business, it is a labor of love. Developed by a mother whose concern for her children resulted in a pure and natural line of personal care products with no compromises. Any product that we make contains 70% organic ingredients, at a minimum. Gentle enough for babies, yet beneficial for older children, and even mom and dad. We certified our own Aloe farm to assure its complete purity. Olive Oil absorbs quickly, retains moisture and restores elasticity, leaving skin very soft to the touch. Calendula promotes healing and is gentle for delicate skin.