Traditional shield style with modern but understated designs. Mums know there's nothing more wonderful than a calm content baby so we've developed a new range of soothers that are approved by babies. Our symmetrical orthodontic nipple has been specially designed to help optimize baby acceptance and in independent tests more babies accepted these new soothers first time. 68% of babies accepted this new style soother first time compared to just 43% for the old style closer to nature design - in an independent product trials conducted by Swift research February 2013 with 112 UK mothers and babies.