Sebamed Baby Cleansing Bar is not an ordinary baby soap. It's been meticulously formulated to naturally protect baby's delicate skin. A newborn's skin lacks the natural hydrolipid protective barrier which is established during the first few months of life. Every Sebamed product has a pH balance of exactly 5.5 - precisely the pH required to support this barrier. Any other pH level, such as found in soap, may leave your baby's skin susceptible to breakdown and irritation. Discover what 150 clinical studies have already proven - pH 5.5 is vital for healthy skin. The natural moisturizing agents urea, vitamins and amino acids leave the delicate baby skin smooth and soft, minimizing the risk of dryness or irritation. Panthenol of the vitamin B complex stimulates the regeneration of the skin. Vitamin E protects the skin from harmful environmental influences. The formulation is free of preservatives. Dermatologically /clinically tested, it's the best protection from the first day onwards.