It's Kinetic, meaning it sticks to itself and not to you! It oozes, moves and melts right before your eyes. It's squeezable Sand you can't put down. Kids can recreate all of the magic of Disney's Frozen with Shimmering Snow Olaf from Kinetic Sand. Kinetic sand is the squeezable sand where you can feel the fun! You've never felt anything like it - Pack it, Pull it, Shape it and Love it! You?ll never want to put it down. Kinetic sand stimulates children?s creativity, easily cleans up and it sticks to itself, not to you! It?s 98% sand, 2% polymers , It?s also gluten-free! Note: Video is for Demonstrational purposes only