Is it an ice pack? Is it a toy? It’s both!! Have fun popping and squishing the silicone bubbles on our pop-it ice pack! Great for kids who love fidget and sensory toys but also need to keep their meals cool and fresh. Perfect for children (and adults!) of all ages, including toddlers and kids, who love to play during snack, lunchtime, after-school (well anytime really!). Kid-friendly design and fun colors. Our slim, reusable, long lasting silicone ice packs keep lunch boxes, bags and coolers cold for up to 4 hours. Let’s face it, accidents happen (especially when it comes to rambunctious toddlers!) and the best cure for a boo boo bruise is our silicone ice pack. The silicone keeps the ice cool and insulated for longer but isn’t too cold to the touch. BPA FREE: Our fidget ice packs are free of BPA, lead, cadmium, PVC and are 100% food safe. They’re made of food grade silicone and filled with distilled water (so they’re clean, safe, and non-toxic). Perfectly sized for back to school lunch boxes, diaper bags, beach cooler bags, picnic baskets, work, camping, travel, gifts and more. All Melii products are designed by two Canadian Moms (Melissa & Melissa). First-hand experience with our own little ones taught us that using fun feeding accessories helps encourage young eaters to come to the table, sit longer and provide positive associations with mealtime. Our pop it ice pack serves a purpose: it keeps lunches cool, but best of all, it’s FUN and unique!